Insurance and benefits for freelancers & the gig economy

The Strategy

Build the profile of Portabl founder Mike Minett

Leverage and promote key milestones like successful entry into Plug & Play Accelerator & Techstars

The Tactics

Leverage successful PR coverage to build trust and following on social

Utilise the large number of companies within the cohort @ Plug & Play to build awareness

Create and implement a new Portabl.co social media strategy focusing on issues surrounding the gig economy

The Results

Aided entry into 2x other accelerators

400% Increase in Founder exposure on LinkedIn

Generated successful PR coverage in key insurtech titles

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