Businesses helping other businesses succeed. Helping them deliver better customer service, saving time or reducing costs.
INFLUENCERS, CHAMPIONS, DECISION MAKERS
The B2B sale is complex, hard work and often expensive. As a business you now have to create awareness and build trust throughout an organisation. From the Account Exec to the CEO.
Your pipeline is your life. Neglect it and you are not long for this world. By connecting your sales and marketing teams together you can qualify more leads and close more business.
BUILDING A BRAND
In B2B, creating a brand is now essential to help your business grow. Marketing whether it be retargeting ads, email marketing or social media helps keep your brand front of mind when they decide they need your product or service.
Businesses helping businesses sell to consumers. Usually delivering a product or service that solves a complex or expensive task for the business to deliver.
FINDING VENDOR PAIN
When creating a B2B2C business. It is all about finding out what keeps CTOs, Founders or PMs up at night. So you have a strong product market fit.
FRAMING THE SOLUTION
If you are doing something no-one else is doing, Fantastic. However, for most businesses, you are in a pretty competitive space. Framing your solution is the most important part of the business.
POWER OF REFERRALS
Referrals are key to B2B2C brands. Creating a loyal team of referees who know your product back to front will do your new business for you and decrease your cost per acquisition.
Businesses solving problems for or creating products and services for customers.
THE POWER OF REVIEWS
If you don’t have a 4* or more on TrustPilot. Your business is likely going to be losing business to competitors. Fixing small issues go a long way.
CREATING AN EXPERIENCE
Every brand should have its own voice and unique brand experience. If you don’t currently have one create one.
D2C brands are all the rage. Brands that are digital first have a greater chance of success. COVID has made this, imperative.