Got a campaign that needs promoting? Create landing pages that create a buzz for one or a number of highly targeted audiences.
Sometimes audiences need to be encouraged to take action. With landing pages you can create high converting pages to achieve your goals.
Booking meetings in these times is hard. We can’t meet each other face-to-face, we can’t go to conferences. The need to optimise your digital footprint is even more important.
A landing page is a page created without links to your core website. With the sole purpose of getting a visitor to take an action like signup to a newsletter, share a piece of content, buy a product or download a white paper. Taking steps to optimise landing pages gives your campaign better structure and delivers better results.
The Process Of Creating A Landing Page
Setting goals and targets helps you benchmark and helps you identify what success looks like.
Identifying your target customers helps you profile potential influencers and budget holders.
Choosing your which channels is very important. It will help you influence the look, feel, design and tone of voice.
Building highly customised pages help you maximise ROI on your advertising spend based on keywords, geography and more.
Get the word out. Test the page performance by channel and see what works and what doesn’t.
Using data, tracking and analytics. Measure the performance of campaigns and optimise continuously.