Why? Because it lets you talk to your customers, leads and potential partners. In their own time, without annoying sales people or ads pushing leads to BUY NOW!
It also empowers your sales teams with an arsenal of high quality written prose. That can help sales people fight off any rejections or any pushbacks that the lead may have.
For B2C brands, the written word gives you a chance to share your brand ideology, ethos and mission to the world.
What Can You Talk About
The great thing about content marketing is that you have a plethora of things to talk about. Here are some examples:
I have both B2B and B2C experience helping companies find customers and building out their customer and sales funnels. Creating content is fun and your readership expects whatever you create to either be informative, positive and/or entertaining but NEVER dull!
This is done on a case by case basis as every client likes to work differently. A large part of what I do is creating strategies, conducting research, planning articles and liaising with internal and external stakeholders. If you want content for content’s sake! We aren’t made for each other.